We’ve been featured in some great publications over the years for our custom menswear and everyday essentials. For press inquiries, please contact us and we’ll get back to you shortly.
Rocky Mountain Bride
"To this day, they remain unique in their approach, combining technical innovation with premium quality, tasteful clothing design. Great design is at the heart of what they do, they aspire to create beautiful, functional, timeless pieces that are made to last."
"Dedicated Wirecutter readers know that our picks can be essential to making their lives better, easier, and more fulfilling...With so many options for our readers to choose from, we hope our picks truly helped make their lives better in 2021."
"The Miles 120s broadcloth fabric is lightweight and silky smooth, great for looking and feeling good in performance. Also, as it’s woven in a 120s 2-ply construction, it means it will be able to retain its shape for long wear whilst being the least opaque shirt in the Proper Cloth dress shirt collection."
"A perfect weight denim that is quite literally made for you, in your own custom fit. This premium four-season stretch denim is woven and dyed by a small, prestigious mill in Japan. The result is a timeless and versatile pair of jeans that looks and feels like you’ve already worn it for years."
"Proper Cloth focuses more on business wear, but they do have long and short sleeved polos. Some long sleeve options have a button cuff and spread collar; they resemble a dress shirt but for the fabric choice and they have a 3-button placket."
"The holidays can be the most wonderful time of the year, but getting the finest gifts for your loved ones may be the hardest part. VUE has you covered with the perfect luxury gift guide, though, so you can..."
"A blazer, much like a white dress shirt and a pair of dark jeans, is a menswear item that is the basis for dozens of outfits. You can find the best blazers for men that fit in with weekend plans and the occasional office appearance. Why? Because the best blazers for men can go with both jeans and trousers."
"Direct-to-consumer menswear brand Proper Cloth was growing out of its office-turned-showroom in SoHo just before the pandemic hit. So, the company leased a dedicated, 4,300-square-foot showroom at 681 Fifth Avenue, between East 53rd and East 54th streets in Midtown."
"For the online shopper craving custom, Proper Cloth utilizes technology to create one-of-a-kind tuxedos with a perfect-fit guarantee. You can also schedule a showroom fitting with an expert if an online order isn’t your game."
"One thing you should know when it comes to plaid: The smaller the check, the easier it is to style. That’s why we love this Proper Cloth shirt — the pattern is colorful, but not too much of a pain to match a tie with."
"Proper Cloth was an early adopter of the digitalization of customization, and because of that, it has nearly perfected the model. Keeping prices reasonable makes it possible for the tallest men to get those extra inches they need in the sleeves and length without dropping a small fortune."
"This tech-forward brand lets you customize your sizing, choose from a large array of fabrics, and fully personalize design details like the buttons, pants hem style, jacket interior lining, pants pocket style, lapel, and more."
"Proper Cloth has seen a massive spike in their Custom Chinos over the past six months, and we certainly see why. They’re made with grown-only-in-the-U.S. Supima cotton, which delivers softness, durability, and color retention, and they have a touch of elastane for added comfort..."
"The Beacon uses a two-ply, 50s thread count. While it’s a fairly low thread count, the nap is exceptionally smooth, making this a great choice for cool summer mornings and early fall days when the temperatures can run crisp to warm."
"Since launching in 2008, Proper Cloth’s been dedicated to making it easy for men to buy custom dress shirts. Which is why every detail is customizable, from collar and cuff styles to placket and hem design. Even buttons are up for debate."
"August was full of surprises, a wild mix of back-to-school preparing, heat advisories, and the Delta variant. As always, however, Wirecutter has been here to help along the way. Many of our readers shopped for our recommended masks..."
“I know what you’re thinking, ‘How can an algorithm determine my size?,’ but you’ll have to trust me that their system is spot on and their quality is hard to beat.” And once that fit is saved, you can log in “and order additional items that you know will fit you perfectly.”
"Buying a shirt Proper Cloth already makes isn't the only way to shop the brand's collection. You can also customize a top to your own liking. That being said, their signature designs are damn good — and you can tweak any of the finer details on them, too. This Supima Oxford Shirt comes with..."
"Proper Cloth is a custom clothing company and its sole mission is to allow users to easily get into custom clothing whether they are looking for something extremely specific, or have a hard time finding clothing that fits. They offer a tech-forward approach to retail, where users can log in, and create a custom size in just minutes..."
"If it’s been some time since you’ve unearthed your formal shirts in the recent year, worry not. We’ve got you. Want the comfort of cotton fabric without having to sacrifice a stylish look? Then, this wrinkle-resistant stretch white twill by Proper Cloth might be the one for you."
"While there’s nothing wrong with grooms purchasing their suits or tuxes off-the-rack, sometimes a custom-made approach can make the experience feel more creative and momentous. And if you've been thinking about going custom for your special day, you're not alone! Personalized formalwear has always been a huge trend in menswear, and when it comes to wedding day fashion, a bespoke look is at the top of the list..."
"A great Madras pattern can strike the right balance between laid-back and put-together. And Proper Cloth’s version has the right details with a soft spread collar that keeps its shape, cuffed short sleeves, a rounded chest pocket, and Roma buttons. The muted colors are subdued and classic. With Proper Cloth’s near-finite sizing options..."
"The interest in tailored clothing is also impacting made-to-measure brands such as Proper Cloth, which recently opened a 5,800-square-foot showroom in Midtown Manhattan. The brand, which was founded in 2008 as an online custom shirt-maker, has since expanded into suits, sport coats, outerwear and some elevated sportswear such as chinos, T-shirts and shorts."
"It was in Shanghai, China, where a visit to a tailor inspired founder Seph Skerritt to get into the business of selling custom-made shirts. So, if you’re in the business of constant shirt-wearing, look no further than New York City-based Proper Cloth. Good news for the rest of us: the company has since expanded to include most menswear essentials, guaranteeing an exceptional fit every time."
"Proper Cloth is another made-to-measure brand that’s built its success on its level of customization, user-friendly website and quality details. While the jacket and pants come with a near-endless array of customizable options, we like the Bedford option which features..."
"Finally, a shirt that fits, well, properly. With Proper Cloth, you can design a fully custom-sized shirt for your favorite guy with a wide array of fabrics and the option to customize features like collars, cuffs, buttons, and more, as well as monogramming the piece."
"What happens when you make custom shirts, but tons of potential customers are suddenly stuck working from home, where they can’t come in for fittings and are starting to get used to a permanent Casual Friday?"
"Nothing says comfort like stretch cotton. This pair of chinos was quite literally made for you because, well, you can only get them in your custom size. Proper Cloth offers a wide range of custom chinos. All you have to do is take their short and sweet Smart Size Quiz to get started."
"Companies that pivoted to masks prepare for what's next. Many entrepreneurs say the business pivots they made over the past year have put them in a better position to return to normal operations post-pandemic..."
"At Proper Cloth there’s no appointment necessary to get custom-fitted shirts, simply fill in their sizing survey online, record your own measurements, mail in a shirt to mimic the fit,. And the company offers a “Perfect Fit Guarantee," so no matter what you’ll end up with a fit you love."
"Proper Cloth recently updated its reusable Everyday Mask, launching The Everyday Face Mask 2.0. It has five layers of fabric, including a built-in 3-layer filter that remains effective after upwards of 20 washes. The mask is designed with pleated sides to create a tighter fit, as well as an antimicrobial treatment."
"This Albini Beige and White Cotton Linen shirt from Proper Cloth will quietly stand out wherever you are. The white pyramid stripes are subtle, so the shirt looks like basic beige at first blush until you get a little closer. There aren’t too many shirts out there with an embroidered pattern of stripes like this."
"With various iterations of cotton (broadcloth, chambray, oxford, and pique), linen, and cotton-linen blends, the Proper Cloth Everyday Mask collection reminds us of the kinds of crisp fabrics you might pack for a beach getaway."
"For a simple, versatile gift option, look no further than the Everyday Mask by the NYC-based custom menswear brand Proper Cloth. Offering some of the most thoughtful mask design out there today, these face coverings come with..."
"Menswear company Proper Cloth started out as an online shop for men’s custom dress shirts, and over time they’ve expanded to include blazers, sweaters and pants. When they decided to create face masks, they did what they always do when they design something: they went the extra mile."
"For the online shopper craving custom, Proper Cloth utilizes a technology (which includes computer generated patterns and robotic fabric cutters) to create one-of-a-kind tuxedos with a perfect-fit guarantee. With a formalwear guide to help you through the process..."
"This mask offers more options than most, not only in color but also in fit, fasteners, texture, and layers. Choose from small or large sizes, as well as designs with adjustable ear loops or around-the-head elastic bands; plus, a washable filter (included) slips in easily. The nose-bridge wire keeps its shape, the chin coverage is better than most, and the cinched sides of this mask allow the fabric to tent up higher off the face, providing more breathing room."
"One of our top picks for the best cloth face mask, Proper Cloth’s The Everyday Mask offers more options for color, fit, and fasteners than most of the other masks we recommend. The five-layer mask comes in both small and large sizes, as well as designs with adjustable ear loops or around-the-head elastic bands (each mask includes a washable filter, too)."
"These masks are comfortable to wear, breathable, easy to clean, and I like the look of the linen fabric,” says Impact writer Adele Peters. “Even though cloth masks aren’t designed for wildfire smoke, I’ve been wearing these during the California fires; the filters definitely reduce the smell of the smoke.” The masks can be purchased with ear or over-head loops and come with a high-quality air filter."
"If you're looking for a face covering to wear to work or a special event, this men's wear brand has crafted fashion-forward options that are made with non-woven polypropylene. Plus, there's a washable filter expertly hidden away within the sleek face covering."
"Another company known for dressing its clientele with pinstripe perfection is Proper Cloth. They use premium shirting fabrics and employ smart design tricks such as side pleats and a moldable nose bridge, so if you’re a fan of a shirt tailored to your specifications, you’ll be a fan of the superior fit of these … dress masks?"
"This mask is unique in its fit—with neither ear loops nor ties, but elastic straps that fit over your head. Other than that, the look is utilitarian—and so is the construction. This mask from Proper Cloth includes a removable, washable filter (lab-test-certified..."
"Do you need an antimicrobial face mask? And how should you go about finding the right one for you? We consulted medical experts on what this feature means and how to best shop for it in your next face mask."
"Proper Cloth meets WHO guidelines and is our Top Pick. It is made of certified non-toxic fabric and straps that attach around the head rather than looping around the ears -- making it a good choice for people who need to wear a mask for a long period of time and are looking to avoid ear pain, or getting loops caught on hearing aids."
"Proper Cloth, which launched 10 years ago and has evolved significantly since, is a popular men's shirting brand that uses technology to allow customers to get an exact fit from the comfort of their homes..."
"To fix your formal wardrobe, we sought the help of Proper Cloth, the biggest custom shirt brand in the US of A. Using a combo of menswear know-how, some proprietary algorithms and a simple online questionnaire that can be completed in about a minute, anyone who orders from PC can get a perfectly sized shirt in under two weeks..."
"For the first time in my life, I could close a shirt collar button and not feel like I was getting choked and it fit my torso at the same time. As for the sleeves, they have a flawless hem, with no bunching of fabric by the wrist. The length was perfect, and so was my polished look..."
"Now, something as simple as shopping for the perfect white shirt has been automated. Proper Cloth, a 10-year-old company founded by electrical engineer Seph Skerritt, is making highly personalized custom shirts available to men at a fraction of the cost of traditional custom clothing. "
"Our best pick to overhaul your closet is Proper Cloth, the New York-based custom online shirtmaking service founded by MIT graduate Seph Skerritt. You do not have to book a fitting at his sleek Soho showroom to buy one of his expertly crafted shirts, though it helps..."
Modern Fellows’ favorite cashmere sweaters come from New York-based menswear startup Proper Cloth. Though better known for their stylish, made-to-measure dress shirts and casual button-downs, founder Seph Skerritt has amassed a large and growing line of off-the-rack knitwear, suits and sport coats, overcoats and trench coats, neckties, and accessories...
“One of the cool, unique things about us is we have tens of thousands of clients giving us some form of feedback,” says founder Seph Skerritt. “We can statistically optimize for the best fit for everyone. I don’t think any other single brand has the volume or detail of customer data we have...”
"Style, to me, is about consistency," says Kyle Ridington, one of Manhattan's top-tier, and top-to-bottom-tailored, sommeliers. "My ethos with clothes is the same as for wine," he says. "I don't want it to be just recognizable. I want it to be unforgettable."
“EY has been recognizing leading entrepreneurs for over three decades,” said Debra von Storch, EY Americas Entrepreneur Of The Year Program Director. “The class of winners in 2017 represent new ways of thinking, disruptive business models and overall dynamism that make this country a great place to do business.”
As an engineer, I thought, “How can I use technology to solve this?” One thing I kept thinking is that most people are used to ordering shirts in off-the-rack sizes. That’s a pretty good start. But if I could know a little bit more about you, I can make the fit even better. We created this proprietary software called Smart Sizes where the customer answers 10 questions — how tall you are, how much you weigh...
"The experience in a nutshell: hop online and set up an engagement. When the time comes, mosey into this large SoHo loft (take a look around). Luxuriate on large SoHo sofas. Finally, have a leisurely chat with someone who specializes in making shirts fit just so; talk fabrics, discuss styling options, have your measurements taken. You want to be that guy who rocks the untucked, vintage-club-collared, polka-dotted button-up that fits just a little loose in the shoulders? Consider it done."
Once you've chosen your fabric, you can tweak every possible detail. Want a semi-spread collar? A rounded pocket instead of an angled one? A covered placket? You've got a number of options, one of which includes monogramming. Plug in your initials, choose from three different fonts and a range of thread colors, then decide where you want to put it: high or low on your chest, on either cuff, inside the collar, or on your shirttail.
"You may have thought the custom shirt was an anachronism – something for a man with too much time on his hands. The gentlemen at Proper Cloth beg to differ. In just one to two weeks, your custom shirt is ready to wear. And once you’ve been measured, another perfectly tailored shirt is just a click or phone call away..."
"The result are shirts that...are still a ridiculous value for their $95-$220 price tag. “We have shirts made from fabric that you’d get in a $500 shirt from Bergdorf,” says founder Seph Skerritt, 35 from Proper Cloth’s NYC showroom..."
"That’s where the New York company Proper Cloth, which launched in 2008, has a clear advantage over its peers.
The site’s interface lets you easily sort fabrics according to a range of criteria, from basic qualities, such as color, pattern, and price, to fine-grained details, including thread count and thickness. Want a light-blue broadcloth with a thread count of at least 120 for work? Or a heavyweight charcoal flannel for the weekend? Proper Cloth makes it simple to search for either."
"Far and away the victors. You’ve got your pick of collars (21 different ones, with an option for white contrast), several cuffs, plackets, pleats, watch allowance, dress/casual length, pockets, collar and cuff accents, and monograms..."
"It would be misleading to lump Proper Cloth in with other brands who create custom shirts and suiting. On the contrary, the New-York-City-based brand is one of the most successful made-to-measure e-commerce sites there is - attribute that to tasteful fabrics, fast delivery times, and an easy shopping experience..."
"We also hosted a few shows for New York Fashion Week. And they were pretty darn great, if we do say so ourselves. First up was last Friday's Fall/Winter 2014 show from SoHo-based label Proper Cloth. Designer Seph Skerritt packed the show with elegant, wearable tailoring, underscored by clever, and occasionally sprezzy, accessories and styling."
"Like Warby Parker and other brands whose DNA seemed initially written in HTML, but which have increasingly found their way into IRL, Proper Cloth is learning that sometimes in order to stand a chance at "disrupting" the big players, you have to play just like them..."
"Proper Cloth allows men shopping for custom shirting to choose from an incredible array and select specific fabrics, collar, cuff, and button styles. But the site's major accomplishment has everything to do with tailoring. Send them a shirt you like and they'll copy the cut. If you don't love the results, they'll remake it for free..."
"Proper Cloth has added the option to make any of their shirts a popover. That's right, if you can dream it, you can do it (provided the fabric is available, that is). You want a brushed twill cutaway collar popover to add a sprezzy vibe to your summer cotton suit? You can do it. Classic button-down collar popover in a bold plaid? Totally possible. Oxford cloth popovers with semi-spread collars? Oh hell yes..."
"Proper Cloth has become a go-to source for made-to-measure shirts for even the most discerning menswear customer. The fact that you can nitpick everything from the collar to the sleeve length (right down to a quarter of an inch here or there) means you can get a shirt that fits..."
"The New Ways of Made-to-Measure: With the help of different technlogies, you can cut corners - and cut out the tailor - with results you won't be ashamed of. Send this shirtmaker your measurements or a shirt that fits you well. If you get the new shirt and want to make changes you can tweak..."
"One online menswear brand, Proper Cloth, has followed suit and opened a shop and showroom in New York in June... This is no Luddite nod to old modes of trading but rather a shrewd branding strategy. Skerritt's customers..."
"If you've read our October issue, you know that the good stuff comes from smaller batches, and Proper Cloth's new knit ties are made from fabric in Biella, Italy and meticulously assembled in nearby Malnate. Each tie is 58" long and 2.5" at the widest point, which places them firmly..."
"There are plenty of sites that let you make a custom shirt, but no one does it with the same sense of panache and #menswear relevance like Proper Cloth. Clothing nerds can geek out over details like different weights of oxford cloth and Thomas Mason fabrics..."
"Custom shirting specialists Proper Cloth just released a new collection of lightweight summer shirts called Montauk Escape, and it's enough to make us wish we could travel back in time to last Wednesday, when the long weekend and all its promise were still laid out..."
"Custom shirt maker Proper Cloth is the latest to join the click-to-brick crowd with a SoHo showroom that opened in June. Founder Seph Skerritt says the startup needed a physical presence to establish its brand. “Our goal is to be a timeless menswear brand..."
"Before you jump out your motherfucking sweatpants and ask me whether it’s inspired by Escape from New York and heavy on the Plissken-inspired leather trousers .... The collection consists of literally every shirt you’ll need for summer: madras, oxfords, cutaways, long and short sleeved..."
"These guys have been all-stars in the custom shirting game for five years—through the Internet. Now, though, you can meet them face-to-face and have them measure you and give you fine Scottish liquors in a real-life setting. You’re here for a shirt or five. The kind of shirt that looks like..."
"The made-to-order shirting specialists at Proper Cloth may be more than happy to let you design your own custom creation, but they also offer up a few collections of pre-designed options each season. And we should all be happy that they do. The latest is American Trader..."
"This Just In: Proper Cloth's Spring Oxfords. The almighty oxford cloth is as stylish, storied, and durable a fabric as just about any out there and custom shirtmaker Proper Cloth is giving guys plenty of it with their new Spring Oxfords..."
"Watch This: Proper Cloth Takes a Walk: A walk across the Brooklyn Bridge to be exact. One of our favorite purveyors of custom shirts, Proper Cloth, continues to add to their ever-growing fabric and collar options, from which any guy can..."
"You could get a dress shirt and have it tailored, but why not buy one made to measure from the comfort of your couch? Choose from 181 fabrics, then select collar, cuff, and button styles before entering your measurements. (The site was started by an MIT grad, so it's..."
"Never before has the made-to-order shirt been so quickly, easily, and inexpensively attained. At Proper Cloth (propercloth.com) you can browse the fabric gallery, design your shirt, (collar? cuffs? buttons?) and send in your size and credit card number. Custom-made..."
"For the guy who likes options (and lots of them), there's no better online-based choice than Proper Cloth. Startup-obsessed founder Seph Skerritt is producing fantastic mens shirts, remotely of course, from a small shared office space just south of Union Square..."
"Seph Skerritt, founder of propercloth.com, which enables customers to design and purchase custom tailored dress shirts online, is currently in residence at Dogpatch’s New York site. His firm was launched in October 2008, and is funded by family and friends..."
"Proper Cloth, a two-year-old shirt maker in Greenwich Village, creates a custom pattern for every customer and lets him choose from a multitude of collars, cuffs, pockets and more than 80 different fabrics, including six in white. And with a base price of $89, buying...."
"Users of this mass-customization site can tap an online 3-D preview tool to compose and order their shirts. Customers can select from more than 100 design options, more than 60 shirt fabrics, four collar and three cuff styles, and four button..."
"The insight of ProperCloth's Smart Sizes is that you don't actually need all the traditional nit-pickery of a smart tailor to deliver a smartly tailored shirt. "It's not necessary to get full body measurements to improve on size," Seph Skerritt, who launched..."
"It’s the little touches that we love so much about Proper Cloth. It also just happens to be how we like to stand out from the crowd. The Desert Island Shirt also comes with mother of pearl buttons, a button down collar, and one button barrel cuffs..."
"Proper Cloth offers handmade dress shirts to your exact measurements and design specifications, with voting enabled so that the crowd can surface the best designs. Founder Seph Skerritt ... pointed out that by eliminating retail overhead, the company is able to offer customized bespoke clothing..."
"That's exactly what happened for Proper Cloth, a year-old purveyor of custom-made dress shirts. After fielding numerous questions about fabrics and fit, owner Seph Skerritt started a blog with posts that answered the most common sartorial dilemmas. Eventually the blogs..."
"From a Cali entrepreneur and a Brooks Brothers vet, NY-based Proper lets you meticulously design the perfect button-down for your taste and needs, then mails it to you so you don't have to throw on that mesh jersey just to pick it up. The four step process begins..."
"Today, Mr Skerritt is the founder of Proper Cloth, a New York-based e-commerce dress shirt company that allows shoppers to mix and match fabrics, using computer-generated tailoring for the right fit. Its early success largely derives from being one of a growing..."
"Nothing, let me repeat that - nothing, makes you look better then clothing tailored specifically to your body. I have been searching for a great fitting men's dress shirt and I consistently run into the same problems. Like Goldie Locks (or Ben), the fit is either too small or..."
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